What a thriving housing industry could mean for your CRM

2020 was a record-breaking year for the UK housing market. According to the Halifax House Price Index, house prices increased by 7.6% by the end of the year compared to the same time the previous year. By the end of December, the average property in the UK was priced at £253,243. According to HM Revenue & Customs, the number of properties sold in October was up a staggering 14%, with a total of 121,740 sales just in that month alone.

Back in July, the Chancellor of the Exchequer announced a temporary stamp duty holiday that cut the rate of the duty to zero per cent in response to the pandemic, for all properties listed at £500,000 or under. The end of the stamp duty holiday is imminent, and as a result, there is a strong possibility for a surge in property purchases at the beginning of 2021 and potentially beyond, should the holiday be extended.

Where there is a housing market sales boom, there is an increase in demand for new homes. New home building companies are seeing a surge in sales thus are taking on new customers at great pace. The companies that are seeing the most dramatic increases in growth may find that their current ecosystem regarding customer relationship management is quickly becoming outdated or overwhelmed.

Housebuilder Pro is designed to cope with these scenarios, so whether there is a boom in the market, or an existing Housebuilder Pro customer takes on a dramatic increase in new business, new home builders are able to grow without concern for upgrading their CRM systems. Housebuilder Pro has been tested extensively to ensure that any large data imports are completed without a hitch. With Housebuilder Pro software, everything is handled server-side as opposed to client-side (the user’s browser) in an approach to ensure the system stays quick and responsive regardless of workload.

Housebuilder Pro is updated frequently to add new features and changes that would be beneficial industry wide and to easily facilitate present and future growth.

For business enquiries and more information, contact info@housebuilderpro.co.uk or get in touch with us by phone at 01743 644821.

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