In an age where attention spans are short and expectations are high, clear and engaging communication is more important than ever—especially in the new homes sector. Buyers want information that’s not only accurate but also easy to digest and available on demand. That’s where video messaging comes into its own.
Whether it’s a personalised update, a virtual tour, or a how-to guide, video can transform the way housebuilders connect with customers. And with the Housebuilder Pro customer portal, integrating video into your buyer journey has never been easier.
Why video messaging works
Video is fast becoming the preferred medium for communication across industries—and for good reason:
- It’s visual and engaging: Buyers can see exactly what you mean, reducing confusion and follow-up queries.
- It builds trust: A friendly face or voice adds a human touch that emails and PDFs can’t match.
- It’s accessible: Videos can be watched anytime, anywhere, on any device.
In the context of new home sales, this means fewer misunderstandings, faster decision-making, and a more confident, informed buyer.
5 ways to use video in the buyer journey
Welcome messages
Send a short, personalised video to greet new buyers and introduce their dedicated sales contact. It sets a warm tone and makes your brand feel approachable from day one.
Virtual tours
Showcase properties with high-quality walkthroughs. Whether buyers are relocating or simply short on time, virtual tours help them visualise the space and stay engaged.
Progress updates
Keep buyers in the loop with regular video updates on build progress. A quick clip from the site manager can go a long way in building excitement and trust.
Instructional videos
Explain how to use heating systems, appliances, or smart home features with short, clear videos. These are especially useful post-completion and reduce support calls.
Handover and aftercare
Use video to walk buyers through the handover process, warranty information, and how to report snags. It’s a professional touch that enhances the customer experience.
How Housebuilder Pro makes it easy
The Housebuilder Pro customer portal is designed to support modern communication methods, including video. Here’s how it helps:
- Upload and share videos directly with individual buyers or across developments.
- Host manuals and how-to guides in video format for easy access post-completion.
- Track engagement to see which videos have been viewed and when.
- Centralise communication so buyers can find everything in one place—no more lost emails or missed calls.
By integrating video into your workflow, you not only improve communication but also demonstrate a commitment to transparency and customer care.
In a competitive market, the way you communicate can be just as important as what you’re selling. Video messaging offers a powerful, personal, and professional way to connect with buyers—and with tools like the Housebuilder Pro customer portal, it’s easier than ever to implement.
Want to see how video can transform your buyer journey? Get in touch with the Housebuilder Pro team for a demo today.
