Feature Spotlight: Introducing Emailing

Contrary to belief, email marketing works.

The average open rate sits at around 20%. This doesn’t sound great does it? The average conversion rate (in other words, the amount of recipients that have completed a desired action such as visit your website) sits at somewhere between 2-5%. This sounds even worse right? Wrong, it’s actually fantastic. Having this knowledge allows you to gauge an idea as to how many contacts you need to fulfil your sales and marketing targets with the help of email marketing.

Email marketing is still one of the most effective ways of generating leads for a business because of this, and thus, it was a matter of ‘when’ not ‘if’ we were going to add an email module to the Housebuilder Pro system.

So how does it work?

In the Housebuilder Pro Contacts section, you have the option to send a mass email. This automatically generates an audience (a recipient list compiled of all existing contacts), and opens up a pop-up box where you can edit the contents of the email, including the subject, the body and attach any images.

You also have the ability to create and customise your own email marketing templates in the Housebuilder Pro Admin section. The ability to customise templates is a huge time saver; you won’t have to worry about rewriting the structure of your email every time you need to send an email of a certain type, such as new product options and new development announcements.

Book a free demo with us and take a closer look at what Housebuilder Pro has to offer.


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