Our story

One builder's frustration. One conversation. One platform that changed everything.

Housebuilder Pro started life on a real development site, solving real problems for a real housebuilder. Today, it's the platform trusted by over 50 builders across Great Britain and Northern Ireland to manage every stage of the new homes journey, from first enquiry to aftercare and beyond.

Complete new homes software

In 2018, Jeremy Shingler, Managing Director of Shropshire-based Shingler Homes, had a problem that every small-to-mid-sized housebuilder will recognise. He’d spent over 20 years searching for an affordable software system that could manage the full lifecycle of a new home: sales leads, reservations, customer choices, build progress, snagging, aftercare, all in one place.

The tools that existed were either built for the volume housebuilders with budgets to match, or they were cobbled together from spreadsheets, email threads, and paper trails. Nothing covered all the bases.

So Jeremy approached Shoothill, an award-winning custom software agency based in Shrewsbury, and asked them to build exactly what the industry was missing. Working side by side, the two teams created a system designed around the way housebuilders actually work, not the way a software company imagines they do.

Within months, the platform had grown far beyond its original scope. Jeremy saw its potential and suggested Shoothill take it to market. On 29th November 2018, Housebuilder Pro was incorporated.

The first customers after Shingler Homes were SJ Roberts Homes and Shropshire Homes. Word spread quickly. Today, more than 50 housebuilders rely on the platform every day.

For housebuilders, by housebuilders. It's not just a strapline

Real industry DNA

Our platform wasn’t dreamed up in a boardroom. It was forged on a live development site, tested against real workflows, and refined through years of feedback from the builders who use it daily. Every feature exists because a housebuilder needed it.

End-to-end, not bolt-on

Where competitors stitch together separate tools and integrations to cover the homebuilding lifecycle, Housebuilder Pro was designed as a single, connected platform from day one. Sales, CRM, plot management, compliance, aftercare, and the customer portal, all in one place, all talking to each other.

Built to scale with you

Whether you’re delivering 40 plots a year or managing multiple developments simultaneously, the platform grows with your business. No clunky upgrades, no outgrowing the system. Our customers tell us they want software their team can grow into, and that’s exactly what we’ve built.

Unrivalled customer support

We don’t hide behind ticket queues or chatbots. Our team knows your business by name, listens to your feedback, and acts on it, often rolling out requested features within weeks. It’s why our customers describe our support as “second to none” and why so many stay with us year after year. When you call, you speak to someone who understands housebuilding, not just software.

Meet the team

Simon Jeavons

Group Managing Director

Simon is a Fellow of the Institute of Consulting and has over 20 years of wide-ranging commercial operations experience. He applies his expert knowledge to oversee all aspects of Shoothill and our subsidiary companies.

Simon joined Shoothill in 2015 and was promoted to Group Managing Director in April 2024.

Nick Taylor

Managing Director

Nick’s career led him to Florida, where he spent 14 years driving sales and business growth on both sides of the pond.

With his wealth of knowledge and his love and passion for software and technology, he is continuing to deliver results for Shoothill.

Josh Jones

Product manager

Josh has over 10 years experience in customer-facing roles and a knack for customer service.

One of Josh’s main responsibilities is to liaise between our growing client base and our dev team, ensuring that each client is getting the most out of their systems and receiving the best quality service.

Claire Critchell

Head of Marketing Services

Claire is the driving force behind our customers' online presence.

She works closely with each client to craft bespoke websites that showcase their developments and brand, ensuring every housebuilder has a professional, high-performing site that helps them sell homes.

Doug Hamilton

Marketing Manager

Doug leads our marketing efforts and acts as a trusted guide for customers looking to get the very best from the Housebuilder Pro platform.

From onboarding to ongoing strategy, he ensures every client understands the tools at their disposal and uses them to their full potential.

David Bissell

Head of Design

David is the creative mind behind Housebuilder Pro's look and feel.

As Head of Design, he shapes the user experience and interface of the system, making sure the platform is intuitive, visually polished, and a pleasure to use for housebuilders and their buyers alike.

Pete Ward

Software and Integration Developer

Designs and builds bespoke features and integrations that connect Housebuilder Pro with CRM, finance and compliance systems, improving automation, data flow and performance across the platform.

Liam Kelsall

Web designer

Liam is the technical talent behind our customer websites.

He builds and develops the sites that bring each housebuilder's brand to life online, turning designs and requirements into fast, reliable, and beautifully functional web experiences.

Erin Nodland

Software Developer

Erin is a key member of our development team, building and refining the software that powers Housebuilder Pro.

She works behind the scenes to develop new features, squash bugs, and ensure the platform remains robust, reliable, and ready to meet the evolving needs of our customers.