In the property industry, clear and timely communication is crucial at every stage of the home-buying journey. Whether dealing with new enquiries, scheduling viewings, updating buyers on build progress, or handling aftercare, housebuilders need efficient ways to stay in touch with clients. Among the many communication tools available, SMS messaging stands out for its speed and effectiveness.
With mobile phone usage at an all-time high, SMS marketing has become an essential part of modern customer engagement. Studies show that SMS messages have an open rate of 98%, with most being read within minutes. Compared to emails, which typically have an open rate of around 20%, SMS provides a much higher likelihood of reaching buyers in real time. It’s also a valuable tool within a wider marketing plan, complementing email and social media by delivering immediate updates, appointment reminders, and urgent messages that require quick responses.
For housebuilders, integrating SMS into their sales and aftercare strategies can improve customer experience, reduce missed appointments, and streamline communication. With the right system in place, SMS can enhance the buying journey, ensuring clients feel informed and engaged from the first enquiry through to post-move-in support.
How SMS Supports the Home Buying Journey
SMS messaging can add value at multiple touchpoints throughout the home-buying process:
- Sales Enquiries & Viewings – Quick responses to potential buyers help maintain engagement. SMS can confirm appointments, send reminders, or share key property details to keep interest levels high.
- Construction Updates – Keeping buyers informed about their home’s progress builds trust. Regular updates via SMS ensure transparency and reduce unnecessary calls.
- Appointment Reminders – Whether for contract signings, mortgage discussions, or site visits, SMS reminders help reduce no-shows and keep schedules running smoothly.
- Handover & Aftercare – After completion, SMS can be used to check in with homeowners, provide aftercare guidance, or request feedback to improve customer service.
SMS Messaging Now Available in Housebuilder Pro
Recognising the benefits of SMS, Housebuilder Pro has now integrated this feature into its system, giving users a seamless way to communicate with clients. Housebuilder Pro already offers a suite of tools designed to manage sales, customer relationships, and aftercare. The addition of SMS messaging further enhances its capabilities, allowing housebuilders to:
- Send individual or bulk SMS messages directly from the system
- Automate appointment reminders and construction updates
- Use pre-built templates for consistent and professional communication
- Manage consented contacts to comply with data protection regulations
By adding SMS messaging, Housebuilder Pro provides housebuilders with an even more efficient way to engage with customers, enhance their experience, and improve operational efficiency. Now, staying in touch with buyers has never been easier, ensuring smooth communication from enquiry to aftercare.
