The new homes and housebuilding industry is experiencing a transformative shift through digitisation. Embracing digital technologies has become imperative for staying competitive, enhancing efficiency, and delivering superior customer experiences. This transformation goes beyond using Outlook for emails and digital to-do lists.
The major players and national housebuilders have been at the forefront of this digital transformation, which has in turn secured their success. At Housebuilder Pro, we recognise the significance of this digital revolution and are at the forefront of embracing and implementing cutting-edge technologies, for all housebuilders.
In this article, we delve into the reasons behind the adoption of digitisation, and the benefits it brings to the housebuilding process, aftercare and even in marketing!
Be with customers in their own homes
Digitisation allows an increased number of touch points with your customers, initially, this helps with marketing. Through targeted email campaigns you can stay in touch with customers who are interested in a certain development, or property type – all of this is enabled by a comprehensive CRM. Combine this with an active presence on social media, alongside your traditional marketing and your company is a force to be reckoned with.
You can also reach further with these in-home digital touch points. Housebuilder Pro offers a comprehensive Customer Portal that allows for build stage updates, specifying a property and logging aftercare issues. With access to features like this, your team are able to maintain closer contact with your customers. Building trust and transparency with your customers.
Ensuring compliance and safety with digital documentation
The housebuilding industry is subject to numerous regulations and safety standards. New Home builders need to work within these regulations like Part L and the New Homes Quality Code Complaints Process.
Housebuilder Pro leverages digitisation to maintain accurate and up-to-date documentation, ensuring compliance with regulatory requirements.
Enhancing customer experiences through virtual tours
Digitisation has not only impacted the operational aspects of housebuilding but has also transformed how customers interact with and experience potential new homes. Most customers will first encounter your properties online, and over the past few years, the potential has increased to do some amazing things in this space. Be that on Rightmove listings or your website.
You can consider producing 3D virtual tours, 360-degree room views and interactive site maps built on CGIs, there are a range of solutions to generate these available on the market.
Data-driven decision-making for business intelligence
In a traditional analogue business reporting is slow, with the data you need to understand your business scattered across various paper invoices and bank accounts. You can’t access live feedback and to gain a comprehensive understanding of your business you rely on your staff using precious time to generate these reports.
Housebuilder Pro understands the importance of data in making informed decisions. By embracing digitisation, the company collects and analyses data from various stages of the housebuilding process. This data-driven approach enables Housebuilder Pro to identify trends, optimize processes, and make strategic decisions that contribute to long-term success in a rapidly evolving market.
Embracing digitisation in the new homes and housebuilding industry is not just a trend; it’s a necessity for staying competitive and delivering value to customers. Housebuilder Pro exemplifies a commitment to this digital transformation by integrating cutting-edge technologies into every aspect of its operations. From project management and design to customer experiences and compliance, Housebuilder Pro’s embrace of digitisation is paving the way for a more efficient, innovative, and customer-centric future in the housebuilding industry.
