Convert more leads with Housebuilder Pro sales CRM

Track, manage, and convert enquiries with an end-to-end CRM built for housebuilders, from first contact to handover and beyond.

The problem

Sales teams lose momentum when leads are scattered across multiple platforms, making it difficult to maintain a clear pipeline or respond quickly. Missed follow‑ups lead to lost opportunities, while manual paperwork slows down reservations and forces teams to repeat work rather than progress buyers.

Without a connected system to keep everything organised and up to date, the sales journey becomes inconsistent, inefficient and vulnerable to delays that frustrate both teams and customers.

The solution

Housebuilder Pro centralises your entire sales pipeline, capturing enquiries automatically from channels such as Rightmove, Zoopla, your website, and other lead sources so nothing gets missed. Every buyer’s journey is tracked from Early Bird to Full Reservation in one connected workflow, giving your team complete visibility at every stage.

Automated tasks, follow‑ups and email campaigns ensure timely communication, reduce manual effort, and help your sales team convert more leads with confidence and consistency.

Integrated enquiry capture

Auto-import leads from Rightmove, Zoopla, OnTheMarket, PrimeLocation, Mailchimp, and your website
Manual entry available for walk-ins and phone calls

Reservation forms & digital signatures

Complete Early Bird and Full Reservation forms in-system
Go paperless with digital signatures
Store customer checklists and handover certificates

Sales dashboard & task management

View follow-ups and tasks by urgency
Assign tasks to team members with due dates
Avoid missed appointments and drop-offs

Built-in emailing module

Send personal or bulk emails directly from Housebuilder Pro
No need for third-party platforms
Keep leads warm and informed

How Housebuilder Pro supports new home sales

Housebuilder Pro empowers sales teams by bringing every part of the new‑home sales journey into one connected, easy‑to‑use platform. From early buyer interest through to reservation, exchange, and completion, the software provides clear visibility of plot availability, customer interactions, documentation, and key milestones. Sales teams can manage enquiries, track buyer progress, generate reservation paperwork, and maintain accurate records without relying on spreadsheets or disconnected systems.

With automated workflows, reminders, and real‑time updates, HBP reduces admin, minimises errors, and enables faster, more confident decision‑making. Buyers benefit from a smoother, more transparent experience, while developers gain a more consistent, compliant, and data‑driven sales process that supports stronger conversion rates and overall customer satisfaction.

Transform your sales process

Ready to supercharge your sales pipeline?

Sales visibility backed by reporting

HBP reporting gives your team a complete view of how reservations and sales are performing over time, turning everyday activity into meaningful insights. With clear trends, up‑to‑date data, and easy‑to‑export reports, you can forecast with confidence, identify bottlenecks early, and make decisions backed by real evidence rather than guesswork. Whether you’re reviewing sales velocity, monitoring team performance, or planning for future developments, Housebuilder Pro gives you the clarity you need to drive growth and keep your sales journey moving smoothly. If you’re ready to elevate your sales strategy, this is the moment to take the next step with HBP.

A sales journey that stays on track

Housebuilder Pro supports tracking buyer progress from reservation to completion, combining sales activity, tasks and handover workflows in one place.

CRM‑led lead management that converts

With centralised lead capture and structured follow‑ups so enquiries don’t fall through the cracks

"One of the real bonuses of using Housebuilder Pro software is being able to clearly see sales progress and record exactly where we are. We were originally looking for a sales database and found that Housebuilder Pro did not only that, but a whole lot more.

We are impressed that the team at Housebuilder Pro are able to listen to our needs and act on them, with continuous development of the system"

Fernham Homes

"We love how user-friendly Housebuilder Pro is. Housebuilder Pro simplifies the CRM process and information is readily available for a multitude of job roles across the business.

As we grow, we know that Housebuilder Pro will be able to grow with us, making our business even more efficient across all areas of the business."

Galion Homes

"Housebuilder Pro is an excellent tool to help ensure we are working as efficiently as possible, enabling us to enhance our sales process to customers and be able to provide them with an online 'one stop shop' for all documentation and guarantees associated with their property for 10 years after the sale."

Shropshire Homes

"Signing up for Housebuilder Pro has been a great pleasure. There is something about the team that gives me confidence for a healthy long term relationship.

Housebuilder Pro itself impressed us from the outset; we are always looking for ways to improve our internal systems and were impressed to find out that it not only does this, but also adds value to the customer experience that we provide."

Bargate Homes

"We want a system that covers all bases for the client right from the beginning.

That way, over time, the users can grow into the software instead of the software having to grow into the users".

Tantallon Homes

"The team at Tantallon Homes have been using Housebuilder Pro for about six months now, and we can honestly say that it has been an excellent addition to our business. The system is easy to use, the screens are clear and concise, and it operates in a common sense way.

The level of customer service from the team is second-to-none; they are always open to suggestions and feedback, and they have shown infinite patience whilst we got used to the way everything works. We highly recommend Housebuilder Pro."

Tantallon Homes

"The system is very easy to use and there are some really simple and effective ways of tracking the progress of every enquiry, reservation and sale and managing follow up enquiries.

The contact and help we have received so far from the Housebuilder Pro team has been excellent and they are doing all they can to ensure the data held in our previous system is captured and transferred across to Housebuilder Pro without any loss of data."

Wheatcroft Homes

The ongoing support from HBP is second to none. I find they are happy to listen to customer comments and suggestions, with some functions being implemented in a very quick manner. This creates an all-encompassing software that ticks a lot of boxes related to our needs.

Tantallon Homes

"We couldn't live without this system! It has totally streamlined our sales process and made our buyers' lives easier. We use it every day and it has had a positive impact on our business processes.

Housebuilder Pro has allowed us to further improve our customer service, as snags and other data can be entered in a few clicks. Our buyers can see every stage of their build without needing to chase for updates. We recommend to all developers!"

Charworth Homes

"Housebuilder Pro is an excellent addition to our business. The system is easy to use, clear, concise and operates in a common sense way. Their customer service is second-to-none. The team is always open to suggestions and feedback"

Tantallon Homes