Personalise every home with buyer choices & extras

Empower your buyers to customise their new home with finishes, upgrades, and optional extras all tracked, priced, and delivered through Housebuilder Pro.
It’s transparency for buyers. It’s clarity for site teams. And it’s new revenue for you.

More than just selections. It’s a connected, confident customer journey.

The problem

Managing buyer choices and extras can quickly become chaotic. Teams often find themselves trapped in endless phone calls and email chains just to confirm simple upgrades, while buyers remain unsure about what’s included in their plot and what optional extras are available. Site staff are left working from outdated or incomplete information, leading to miscommunication and mistakes on the ground.

Without consistent pricing or a clear process, upsell opportunities are easily missed, and choices frequently disappear into spreadsheets, paper trails, or disconnected systems. The result is confusion for buyers and inefficiency for builders at one of the most important stages of the customer journey.

The solution

Housebuilder Pro’s buyer choices & extras module brings clarity and control to the entire selections process, replacing scattered communication with a single, structured workflow. Buyers can clearly see what’s included with their plot, explore available upgrades, and make selections with full transparency on pricing and deadlines. Site teams always have access to the most accurate, up‑to‑date information, reducing errors and ensuring work is carried out to the correct specification.

With centralised pricing, automated tracking, and a digital record of every choice, builders can maximise upsell opportunities while eliminating the risk of lost spreadsheets or missed details. The result is a smoother, more organised, and more profitable experience for both buyers and builders

Room by room customisation

Guide buyers through each room with clear options:

Standard finishes
Upgrades
Optional extras
Product descriptions and specifications

Instant pricing & specification

Automatically generated pricing for all extras
Produce a full specification with or without prices
Export options for site teams and finance
Consistent, repeatable pricing across developments

Site view forms

Give your site teams exactly what they need:

Plot level choices
Installation notes
Product specifications
Room by room breakdowns

Centralised product catalogue

Manage products, groups, and areas across developments
Link options to house types for consistent offerings
Add bespoke requests with full traceability
Update specs across all developments in seconds

The customer portal: A better buying experience

Your buyers can browse, select, and confirm their choices from home or in-office all through the MyHome portal.

Buyers can:
• View available finishes and upgrades
• Select and confirm their extras
• Review costs (optional)
• See updated specifications instantly

It’s transparency that builds trust, and reduces inbound queries.

Build your customer's dream home

Make buyer choices simple, accurate, and stress‑free

Buyer choices often become a source of confusion, delays, and costly mistakes when options are tracked manually or communicated inconsistently. Housebuilder Pro solves this by centralising all buyer selections, finishes, upgrades, extras, and customisations, directly against the correct plot and customer record. Sales teams can log choices instantly, site teams receive clear specifications, and all departments work from the same definitive list.

This eliminates miscommunication, prevents errors on site, and ensures every home is finished exactly as the buyer expects. With a transparent, structured workflow, HBP turns what is traditionally a complex process into a seamless and enjoyable part of the customer journey.

Choices captured clearly

Housebuilder Pro stores buyer preferences, totals extras with pricing, and produces a site‑ready specification so selections are clear and deliverable.

A better buying experience, with less admin

Buyers can make choices via MyHome / the Customer Portal, while your team maintains house type specifications and a product catalogue to keep options consistent.

"One of the real bonuses of using Housebuilder Pro software is being able to clearly see sales progress and record exactly where we are. We were originally looking for a sales database and found that Housebuilder Pro did not only that, but a whole lot more.

We are impressed that the team at Housebuilder Pro are able to listen to our needs and act on them, with continuous development of the system"

Fernham Homes

"We love how user-friendly Housebuilder Pro is. Housebuilder Pro simplifies the CRM process and information is readily available for a multitude of job roles across the business.

As we grow, we know that Housebuilder Pro will be able to grow with us, making our business even more efficient across all areas of the business."

Galion Homes

"Housebuilder Pro is an excellent tool to help ensure we are working as efficiently as possible, enabling us to enhance our sales process to customers and be able to provide them with an online 'one stop shop' for all documentation and guarantees associated with their property for 10 years after the sale."

Shropshire Homes

"Signing up for Housebuilder Pro has been a great pleasure. There is something about the team that gives me confidence for a healthy long term relationship.

Housebuilder Pro itself impressed us from the outset; we are always looking for ways to improve our internal systems and were impressed to find out that it not only does this, but also adds value to the customer experience that we provide."

Bargate Homes

"We want a system that covers all bases for the client right from the beginning.

That way, over time, the users can grow into the software instead of the software having to grow into the users".

Tantallon Homes

"The team at Tantallon Homes have been using Housebuilder Pro for about six months now, and we can honestly say that it has been an excellent addition to our business. The system is easy to use, the screens are clear and concise, and it operates in a common sense way.

The level of customer service from the team is second-to-none; they are always open to suggestions and feedback, and they have shown infinite patience whilst we got used to the way everything works. We highly recommend Housebuilder Pro."

Tantallon Homes

"The system is very easy to use and there are some really simple and effective ways of tracking the progress of every enquiry, reservation and sale and managing follow up enquiries.

The contact and help we have received so far from the Housebuilder Pro team has been excellent and they are doing all they can to ensure the data held in our previous system is captured and transferred across to Housebuilder Pro without any loss of data."

Wheatcroft Homes

The ongoing support from HBP is second to none. I find they are happy to listen to customer comments and suggestions, with some functions being implemented in a very quick manner. This creates an all-encompassing software that ticks a lot of boxes related to our needs.

Tantallon Homes

"We couldn't live without this system! It has totally streamlined our sales process and made our buyers' lives easier. We use it every day and it has had a positive impact on our business processes.

Housebuilder Pro has allowed us to further improve our customer service, as snags and other data can be entered in a few clicks. Our buyers can see every stage of their build without needing to chase for updates. We recommend to all developers!"

Charworth Homes

"Housebuilder Pro is an excellent addition to our business. The system is easy to use, clear, concise and operates in a common sense way. Their customer service is second-to-none. The team is always open to suggestions and feedback"

Tantallon Homes